Don’t drink cheap energy drinks!

Here’s one for you: Never drink cheap energy drinks. They will actually make you more tired!

Shiv, Carmon and Ariely performed a study in which participants received either a SoBe ($1.89), a discounted SoBe ($0.89), or nothing at all before making a puzzle test. The results? The regular SoBe did not increase performance with the puzzles. But the discounted SoBe actually reduced performance! The discount provided an actual negative placebo-effect!!

I myself am still drinking cheap energy drinks. Why? Because I know these results. Placebos lose their effect if you know about them. So go ahead and open another can of Golden Power :).

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